WELCOME TO

Home: About Me

Explore Sophie's past work experience in customer service, marketing, social media, and project management.

Actively helped customers understand and update their customer accounts, as well as connected customers with library resources and information. Proactively identified and responded to customer needs with innovative, customer-focused solutions.
Resolved customers' issues promptly and effectively, and collaborated with other departments when necessary.
Attentively spotted trends and compiled customer feedback on library programs to help improve the customers’ experience.
Effectively guided customers through their library experience by providing accurate information on how to use library technology, and promoted self-service tools through effective instruction and support.
Worked in tandem with other library staff members during busier periods to make sure customers are assisted in a timely manner.

Brainstormed and orchestrated company wide organization of multimedia materials stored and used by the editorial team.
Responded to emails from the public regarding issues with editorial content, acted as point of contact between public and editorial team to resolve complaints and inquiries.
Assisted and led content and editorial with editorial and executive teams that related to audience engagement and social media trends.
Collaborated with leadership to develop editorial strategy focused on inclusive content that represents Canada’s diverse communities, informed by SEO research and content planning.
Created new content beat leveraging, ChatGPT and SEO tools like Semrush and strategic keyword research for a brand that brings in 24 million annual website views from Canadian audiences
Delivered key performance reports to the CEO, shaping data-driven decisions using Google Analytics.

Designed and executed a comprehensive content and communications calendar, ensuring the timely delivery of high-priority projects while effectively managing competing deadlines and multiple priorities.
Led the full lifecycle of the annual directory and award submissions process, collaborating with multiple stakeholders/departments internally and externally, and managing multiple deadlines throughout the year.
Managed submissions collaboration with legal and other stakeholders, overseeing planning, execution, review, approvals, and post-submission wrap-up to ensure accuracy and consistency.
Supported marketing efforts by coordinating content and communications related to award and directory projects, enhancing visibility and engagement.